Character and content
Originally created as stickers for the leading mobile messenger application LINE and its 200 million active users, LINE FRIENDS has extended its reach beyond mobile usage and grown into a highly successful IP business. Through fruitful collaborations with global partners, it has successfully introduced a diverse range of products and captivating content.
LINE FRIENDS continues to collaborate with prominent brands and companies across a variety of industries to create an exclusive assortment of products, media, and entertainment content. This ongoing collaboration showcases the limitless potential of character intellectual property, encompassing not only product creation but also content publishing.
- • Promotional activities
- • Collaborations
- • Business-to-business distribution
- • Content creation & distribution
- • Other LINE FRIENDS partnerships
*Select "LINE FRIENDS" as the partnership category when submitting a proposal for LINE FRIENDS.
BT21 is LINE FRIENDS Creators' pioneering project designed to promote creativity by exploring new experiences with LINE FRIENDS.
Launched in collaboration with BTS, one of the biggest musical acts of today, BT21 consists of eight special characters inspired by each group member's quirks and characteristics. With its charming designs, unique concept, and thoughtful storytelling, BT21 continues to capture the hearts and minds of youths worldwide.
- • Licensing for products and promotional activities
- • Collaborations
- • B2B distributions
- • Other BT21 partnerships
*Choose "LINE FRIENDS" as the partnership category when submitting a proposal for BT21.
Promotion stickers are a great way to spread your brand message. Design your logo, product, or mascot into a sticker and give it away on LINE for free or as part of a promotion. Watch how something small like stickers can lead to a powerful marketing campaign.
Raise your brand profile by creating free sets of character stickers that best express your brand identity.
LINE Stickers are downloadable images that can be sent in chats. Users can use stickers in various situations to communicate emotions that may be difficult to express in writing.
Stickers made by LINE and partners that can be purchased by users.
Stickers registered and sold on the LINE Creators Market. Any individual or business has the right to sell their stickers once they successsfully pass the review process.